Cleanipedia, a content hub for homecare by Hindustan Unilever, has launched #SaafDiwaliShubhDiwali, a month-long festive campaign to prepare users for Pre-Diwali cleaning. #SaafDiwaliShubhDiwali is a ...

There are many myths about old-home-made solutions such as using lemon juice or vinaigrette to remove stains from clothes or the floor. These methods are not effective and a lot of people are unaware ...

Create a Website Content Strategy for Cleanipedia that takes it from a low engagement / low interest platform, to an engaging platform that solves genuine consumers' needs for consumers, and keeps ...

Unilever is rounding out a collaboration with TikTok that has allowed the CPG giant’s Cleanipedia to act as the exclusive sponsor of #CleanTok, the most popular hashtag on the short-form video app.

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Unilever is shifting its approach to how it builds brands, with influencers becoming a central aspect of its media strategy. Upon assuming control of the consumer goods company in March, CEO Fernando ...