Good news for the skeptics: 2025 will hopefully be a year of more practical AI use cases for advertising, especially as agencies get more hands-on with the tech. The more access to AI agency employees ...

Lifestyle blog network and ad rep firm operator Evolve Media is working on what executives say is a balanced approach to digital sales, albeit one that will continue to tilt more toward direct selling ...

Peter Naylor, head of advertising sales at Hulu, stood on a stage before a roomful of advertising executives who were there to see what the popular streaming service had in store for the year. After ...

The online advertising market in Europe has risen to a total value of €20.9 billion annually with a year-on-year growth of 14.5 per cent[1]. It’s growing fast, but it could be growing faster. All of ...