U.S. wins Olympic gold medal in women's hockey
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A lot of VIPs in this building on Sunday. It is going to be incredible to be here calling it for everybody back home. What an opportunity Team USA has against the Canadians.” – Eddie Olczyk on Gold Medal Men’s Hockey Game (Sunday,
For the past two weeks, the 2026 Winter Olympics have dominated the mainstream and television viewership. It’s undoubtedly one of the biggest sports properties out there, and the return of NHL players to the game has been a significant storyline.
For the first time in the Winter Olympics, NBC is running its Creator Collective, bringing YouTube, Instagram and TikTok stars to generate interest in the Games. Team USA and the IOC also have groups as stakeholders look to expand the Olympic audience.
“SMT is proud to bring our proven expertise, rigorous preparation, and trusted results technology to NBC Sports’ coverage of the Milan Cortina Winter Olympics, continuing a legacy of support that began in Sydney in 2000,” said Gerard J. Hall, founder and CEO, SMT.