Many companies treat martech implementation like crossing a finish line. The project launches, everyone claps, champagne corks pop, and then the system slowly decays into chaos. Six months later, ...

AI tools could let marketers fill techstack product gaps without waiting on vendors, but it also requires taking on new responsibilities. The post Why vibe coding will disrupt martech’s buy-or-build ...

The global marketing technology (MarTech) market size will grow from USD 669.14 billion in 2026 to nearly USD 3.28 trillion ...

Based on the discussions and insights shared during the Mosaic Project meeting, here are ten critical considerations for marketers seeking to utilize martech effectively today and plan for better ...

For nearly a decade, the marketing world has fantasized about the inevitable convergence of adtech and martech. Analysts promised a revolution: a frictionless union of these ecosystems that would ...

In the fast-paced world of marketing technology (martech), keeping up with the latest trends, tools, and strategies can feel like an overwhelming challenge. Businesses often invest in complex ...

Barbara Puszkiewicz-Cimino is a digital marketing and MarTech strategist with a passion for leveraging technology to drive business growth. I see this again and again. Marketing teams buy tools like ...

Buying martech has never been easier, and the options have never been more plentiful. Every year, the martech landscape gets even more crowded—new solutions piling up with seemingly no end in sight.

In the relentless arms race that is modern marketing, brands are bombarded with the promise of new technologies – each claiming to keep you ahead of the curve and revolutionize your business. But here ...

Marketing technology is growing in importance, breadth and complexity. While the number of vendors increases, so does the amount of information marketers need to wrap their heads around. We’ve found ...